Integrated marketing plan

The first step in establishing the best marketing communications system for my business is to know my target audience intimately. This step includes analyzing buyer personas, past sales, and marketing data (conversion rates, churn rates, etc.), along with analyzing benchmark data, and the overall scope of target lead/customer demographics. One of the most important part of creating and implementing a robust marketing communications strategy is defining the methods that will make up the strategy, such as platforms and style, etc. to define clear marketing goals/objectives needed to optimize its marketing system. The brand voice or messaging style is an important part of reaching the organisation’s target audience. This process includes utilizing the most appropriate messaging style – one based on market research. While marketing and advertising are important to increase brand awareness, increase followers , and generate interest, it is more advantageous for the NGO to use unique channels or platforms for promotions. When attempting to reach a target audience for the promotion of critical information, prospects and leads may prefer contact via social media, email campaigns, and native mobile applications. Using specific channels for the marketing of promotional material can help to ensure that critical information reaches the correct target audience in the most effective way possible. I will then make sure that branding element is maintained throughout all phases of the marketing communications and across all channels, platforms, and media. My brand is the core identity of my NGO. Consistency is key in helping to craft a positive image for my organisation in the eyes of prospects, leads, clients, and followers .